Brown dachshund dog with book pages over its head and paw on an open book on white fabric.

Curious? Throw Us a Question!

We’ve rounded up answers to the questions we get asked the most - from timelines to process to what treats we prefer.

If you’re wondering how we work or what to expect, this is the place to sniff around.

General Questions

Do you only work with pet‑focused businesses?

Yes - we specialize exclusively in the pet industry. We partner with pet businesses, startups, veterinary clinics, rescues, and pet‑focused small brands. This niche allows us to understand your audience deeply and create digital experiences that feel authentic, warm, and mission‑driven.

I’m a small rescue / groomer / trainer. Can I still work with you?

Absolutely. Many of our clients are individuals or small teams. We offer clear pricing, flexible scopes, and a collaborative process designed to support solo rescues/businesses and organizations of all sizes.

Do you work with veterinary clinics?

Yes - we create modern, compassionate websites and marketing materials for independent clinics and specialty practices. We focus on clarity, trust, and accessibility so your clients feel supported from the first click.

Do you work with pet health insurance companies or similar?

Yes, we’re happy to work with pet health insurance companies and related organizations. We can build your website, create social media content, refine your messaging, and design print materials. We specialize in pet‑focused businesses, so we understand the market and what actually works.

Do you work with animal rescues and nonprofits?

Yes - we work closely with animal rescues and nonprofits, especially those focused on domestic animals that can become companion animals, such as cats, dogs, parrots, hamsters, rabbits, and other small pets. This is the space we know best: our studio specializes in the pet industry, and our founder spent two years running a cat rescue, which gives us a deep understanding of the challenges, language, and emotional nuance of this work. We’re also open to projects involving farm animals, sanctuaries, and organizations working with more exotic species. The tone, messaging, and overall creative direction will naturally shift depending on the mission - for example, a farm sanctuary has a very different storytelling rhythm than a small cat rescue - but we’re comfortable adapting the brand voice to fit the organization’s purpose and audience. Our priority is always to create communication that feels authentic to the animals you serve and the community you’re trying to reach.

I like your style. Are you open to projects in other industries?

We tend to stay within the pet industry, since that’s where our expertise and experience truly shine. However, if your project is mission‑driven, focused on animals, community support, or meaningful social impact, we may be able to help. We’ve spent years working with organizations in these areas outside the pet world. That said, we don’t take on projects that fall strictly outside our understanding, such as law, human healthcare, construction, or other highly specialized fields.

Services & Process

What services do you offer?

We provide end‑to‑end digital services, including: Web design & Webflow development, Branding & Visual Identity, Content Creation & Social Media Strategy, SEO/AEO Optimization, Pitch Decks for Investors and Donors, and Content Strategy & Messaging. Everything is tailored to the pet industry and nonprofits related to animals.

How does your process work?

Our signature workflow is simple and collaborative: Discover (Research) → Design → Build → Launch → Support. We guide you through every step with clarity, warmth, and zero jargon.

Do you offer ongoing support after the website launches?

Yes - we offer optional monthly support for updates, content changes, SEO improvements, and marketing - social media management, content creation, strategy, and paid optimized Ads.

Can you help us with branding or just the website?

Both. We can create your full brand identity or refresh what you already have. Many clients come to us for branding + website + marketing as a complete package. We also offer graphic design support - posters, flyers, custom event stands, bulletins, and other print or digital materials.

Do you offer graphic design services?

Yes - we provide graphic design support for both print and digital needs, including posters, flyers, bulletins, custom event stands, and other materials that help your message stand out. These projects typically take 1 - 2 weeks, depending on quantity and revisions.

Pricing & Timelines

Do you offer payment plans?

MYes - we offer structured payment plans to make the process accessible for small businesses and rescues.

How long does a project take?

Most websites take 4 - 6 weeks, depending on complexity. Branding projects - including logos, color systems, typography, and core assets - typically take 1 - 3 weeks. Supporting print materials (posters, flyers, bulletins, event stands) are usually completed within 1 - 2 weeks, depending on quantity. Social media strategy and content creation take 1 - 2 weeks for initial setup, with optional ongoing monthly support.

I’m a small animal rescue or nonprofit. Do you offer volunteer work?

We occasionally volunteer our services for small animal rescues and early‑stage nonprofits that have little to no funding. This happens on a rolling basis throughout the year, and availability depends on our current workload. You’re welcome to email us with your situation, and we can let you know our next open window or add you to the waiting list.

Our volunteer support typically includes website setup, branding, social media presence, and fundraising tools -the essentials that help a young organization get visible and start building trust. We also provide basic training so your team can manage the site and tools independently. It’s important to understand that every website requires ongoing maintenance. If your organization is very small and doesn’t have someone willing to learn the system and take ownership of updates, that can create challenges down the line.

We want to set you up for long‑term success, not leave you with a tool no one knows how to use. We prioritize rescues and nonprofits that are genuinely engaged and responsive. Many groups request a website and then disappear, so consistent communication helps us know you’re committed - and those organizations naturally move up the list. While we can’t guarantee volunteer support for everyone on the waiting list, staying in touch increases your chances.

Pitch Decks

Can you help us create a pitch deck for investors or donors?

Yes - we specialize in story‑driven pitch decks that build trust and inspire action. Whether you’re a pet startup seeking funding or a rescue seeking donors, we craft a narrative that connects emotionally and converts. For nonprofits, a pitch deck is often a clear, visual summary of your impact over a specific year or season. It highlights outcomes, programs, community stories, and the real change your organization creates. These decks are versatile: you can attach them to email campaigns, add them to your website, or present them during board meetings, donor conversations, and partnership pitches. The goal is to help supporters see the difference you’re making - and feel confident investing in it. For startups, the focus shifts to your product, traction, and market potential. Investors want to understand the opportunity, the problem you’re solving, the size of the market, and the strength of the team behind the vision. A strong startup deck communicates your value proposition quickly, shows why you’re uniquely positioned to win, and makes the growth path feel inevitable. Both types of decks rely on storytelling - but the story you tell, and the metrics you highlight, are tailored to the audience you’re trying to move.

What’s included in a pitch deck?

Story architecture, messaging, visual design, data layout, and a clear narrative flow that highlights your mission, impact, team, and value.

What format do you deliver pitch decks in?

We design startup pitch decks in Figma for maximum control over layout, flow, and visual precision. Figma gives us the flexibility to build premium, investor‑ready decks with custom components, animations, and polished storytelling. You’ll receive the Figma file and an editable link, along with PDF exports for sharing with investors. For nonprofits, we typically build decks in Canva, since most nonprofit teams prefer a platform that’s simple, familiar, and easy to update without design software. Canva makes it effortless to swap photos, update numbers, or refresh impact stats each year. You’ll receive the editable Canva link and PDF exports for email campaigns, your website, and board presentations. If a nonprofit prefers a Figma deck instead, we can absolutely create it there as well. Our experience working with nonprofits has simply shown that Canva tends to be the most user‑friendly long‑term option.

Tech & Platforms

Why do you use Figma and Webflow?

Webflow lets us build fast, secure, beautifully designed websites without the maintenance headaches of WordPress. Figma is the modern industry standard for UX/UI design, giving you a clear, collaborative preview of your site before development begins.

Can I update my website myself?

Yes - Webflow’s Editor and it’s simple and intuitive CMS makes it easy to update text, photos, blog posts, and more. We’ll show you how to do it.

Are you open to working with other platforms like Shopify, WordPress, Framer, etc.?

Yes - absolutely. Our team has years of experience across both traditional development and modern no‑code platforms. On the development side, that includes technologies like React, Next.js, Bootstrap, and custom front‑end builds. On the no‑code/CMS side, we work with Webflow, WordPress (including Elementor), Framer, and Shopify, and we’re comfortable adapting to your existing setup. We’re also open to working directly inside your current CMS, or - if it makes sense for your goals - helping you migrate to a platform that’s a better long‑term fit. Our priority is always choosing the system that keeps your site fast, secure, and easy for you to manage. We often recommend Webflow CMS for small teams because it’s modern, secure, and far less complicated for clients to maintain compared to WordPress. Webflow offers a 50% nonprofit discount on hosting, which makes it a cost‑effective and sustainable option for mission‑driven organizations.. But the platform choice always depends on what will serve your business best.

Can you migrate my website from one platform to the other?

Yes - we can migrate your website from one platform to another.  If you’re moving from WordPress to Webflow, we can import your content (pages, posts, images, CMS items) and rebuild your site’s design inside Webflow so it’s faster, cleaner, and easier to manage. WordPress themes and Elementor layouts can’t be imported directly, so the visual part of the site is recreated - but the content itself transfers smoothly.

Fit & Collaboration

What makes you different from other agencies?

We’re a boutique studio with a mission‑driven heart. We understand the pet industry and rescue deeply (our founder ran a cat rescue for two years), we care about your story, and we create digital experiences that feel warm, accessible, and emotionally resonant - not generic.

What if I’m not sure what I need?

That’s completely normal. We’ll walk you through your goals, audience, and challenges, then recommend the simplest, most effective solution.

How do we get started?

Please reach out via the contact form, email directly, or book a call with us. We’ll schedule a quick call to learn about your project and see if we’re a good fit.

Fundraising & Storytelling

Can you help us create fundraising campaigns?

Yes - we specialize in storytelling‑driven fundraising campaigns for rescues and pet‑focused nonprofits. We help you craft a compelling narrative, design campaign visuals, build donation pages, and create a clear strategy that inspires your community to give.

Can you create an adoption campaign?

Yes - we create full adoption campaigns for cats, dogs, and other companion animals. This is one of the areas where we genuinely shine. Our approach is rooted in story‑driven communication: we craft a compelling narrative for each animal, highlight their personality, and pair it with visuals that make adopters feel connected instantly. A strong adoption campaign usually includes:

- An emotional, well‑written story that captures the animal’s journey, personality, and quirks in a way that builds empathy and trust.
- Thoughtful visual direction, choosing photos that show the animal’s spirit - close‑up eye shots, expressive faces, and playful or tender moments that help adopters imagine them in their home.
- A cohesive design style for social posts, website features, and printed materials so the campaign feels polished and memorable.
Creative approach - we often anchor adoption campaigns to seasonal moments and cultural touchpoints like Christmas/Holidays, Valentine’s Day, Giving Tuesday, and other high‑engagement dates. These themes naturally inspire people to adopt and make the campaign more shareable. A playful Valentine’s Day message like “Adopt a cat so he can be your Valentine” can melt hearts, spark emotion, and even go viral. People love campaigns that feel timely, warm, and fun.
- A short-form video or reel (up to 1 minute) that tells the animal’s story in motion. These perform extremely well, since potential adopters love seeing personality, movement, and emotion in a quick, engaging format.

What does a fundraising campaign include?

We can support you with campaign messaging, story development, visuals, email campaigns, social media graphics, landing pages, and donor‑friendly UX. Everything is designed to increase engagement, trust, and donations.

Do you help with donor storytelling?

Absolutely. Storytelling is at the heart of effective fundraising. We help you highlight the animals, the mission, and the impact in a way that feels authentic, emotional, and action‑driven - without overwhelming your team.

Can you optimize our donation flow?

Yes - we review your current donation experience, identify friction points, and redesign the flow to increase conversions. This includes layout, messaging, calls to action, and mobile optimization.

Marketing & Paid Ads

Do you offer marketing support?

Yes - we help pet businesses, startups, rescues, and nonprofits with content strategy, social media creative, campaign planning, and ongoing marketing support. Everything is tailored to your audience and mission.

Can you manage or optimize our paid ads?

Yes - we offer paid ads optimization for Meta (+ Instagram), Google, TikTok, and YouTube. We refine your targeting, improve your creative, test variations, and monitor performance to reduce costs and increase results.

What is we’ve never run ads before?

No problem. We can help you set up your accounts, define your goals, create your first campaigns, and guide you through the process so you feel confident and supported.

Do you create ad visuals and copy?

Yes - we design scroll‑stopping creative and write clear, compelling ad copy that speaks directly to pet‑loving audiences. Our goal is to help you stand out and convert without feeling salesy.

Can you help us understand our analytics?

Absolutely. We translate your data into simple, actionable insights so you know what’s working, what’s not, and where to focus next.

Combined Services

Can you handle both our website and our marketing?

Yes - many clients choose a combined package. We design your website, build your brand, and support your ongoing marketing so everything feels cohesive, strategic, and aligned with your mission.

Do you offer support for both fundraising and paid ads?

Yes - we can help you run donor‑focused campaigns, optimize your ads, and create a narrative that resonates with pet‑loving audiences. This is especially powerful for rescues and nonprofits.

Interested in working with us? Send us a friendly meow‑ssage.