Our Best‑in‑Show Projects
From startups to established brands, we’ve crafted digital work that fetches results.
Explore the websites, identities, and campaigns we’ve unleashed into the world - each one created with heart, humor, and a whole lot of treats.
Latest Project
Cat Connections NYC - NonProfit Cat Rescue.
Challenge: Build a cohesive brand and digital presence from an existing logo. We modernized the color palette, selected typography, and designed and developed a full Webflow CMS website, including adoptable and adopted cat pages to highlight impact.
We created a story‑driven social media identity focused on rescue transformations, managed ongoing content, and ran eight fundraising campaigns averaging $2–3K each.
We created a story‑driven social media identity focused on rescue transformations, managed ongoing content, and ran eight fundraising campaigns averaging $2–3K each.
Deliverables:
Brand identity expansion (color palette, typography, visual system).
Ongoing social media management + content creation on Facebook, IG, TikTok, and YouTube.
Adoptable + adopted cats pages to showcase impact + regular cats update.
Full Figma & Webflow CMS website design + development.
Impact stand design and the 2025 donor pitch deck recap.
Impact stand design and the 2025 donor pitch deck recap.
Eight $2–3K fundraising campaigns, plus fundraising and adoption posts on Reddit.
Fundraising Monthly Donors Business Partnership Strategy
BONUS: Animal Management Software Research + Setup
Website & Fundraising Campaigns
Other Projects
Petico - Customized E-commerce Pet Portraits.
Challenge: For PETICO, we led the comprehensive research and design process for a custom e‑commerce web app.
We conducted in‑person user interviews, surveys, and competitor market research to understand customer needs and buying behavior. Based on these insights, we designed the UX/UI for roughly twenty pages, starting with low‑fidelity mockups and evolving them into a complete visual system.
We developed the brand identity from the ground up - including color palette, typography, and logo - and designed the entire interface in Figma, with additional visual assets created in Photoshop.
The result was a cohesive, user‑centered shopping experience tailored to pet owners seeking personalized products.
Deliverables:
UX research: in‑person interviews, surveys, and competitor market analysis.
Full brand identity: color palette, typography, and logo.
UX business strategy and information architecture.
E‑commerce web app interface design & mobile app made in Figma.
Low‑fidelity wireframes and user flows & High‑fidelity UX/UI design for ~20 pages
Visual assets and product imagery created in Photoshop.
Links
TrapperAid - Trap-Neuter-Return Volunteer Platform.
Challenge: For PETICO, we led the comprehensive research and design process for a custom e‑commerce web app.
We conducted in‑person user interviews, surveys, and competitor market research to understand customer needs and buying behavior.
Based on these insights, we designed the UX/UI for roughly twenty pages, starting with low‑fidelity mockups and evolving them into a complete visual system.
We developed the brand identity from the ground up - including color palette, typography, and logo - and designed the entire interface in Figma, with additional visual assets created in Photoshop. The result was a cohesive, user‑centered shopping experience tailored to pet owners seeking personalized products.
Deliverables:
UX research: in‑person interviews, surveys, and competitor market analysis.
Full brand identity: color palette, typography, and logo.
UX business strategy and information architecture.
E‑commerce web app interface design & mobile app made in Figma.
Low‑fidelity wireframes and user flows & High‑fidelity UX/UI design for ~20 pages
Visual assets and product imagery created in Photoshop.
Links
Projects Outside Core Focus
ParaGenius Foundation - Research & UX/UI Design + SEO/AEO + Webflow
Challenge: For the ParaGenius Foundation, we researched the challenges Maui faces in organic farming by speaking directly with farmers and local community members. We shaped the site’s content and architecture, designed the full system in Figma, and built it in Webflow with SEO optimization to position ParaGenius as a clear solution and attract donor support.
Deliverables:
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UX research: online conversations, and similar nonprofits market analysis.
Full brand identity: color palette, typography, and logo.
UX business strategy and information architecture.
Website developed in Webflow with CMS functionality, and performance optimization.
UI design in Figma and Webflow built for ~14 pages
Visual assets and SEO/AEO optimization for better visibility in search results.
Links
CSJ Learning Connection - Research & UX/UI Design + SEO/AEO + Webflow
Solution: The project delivered the organization’s first fully functional website by addressing every barrier uncovered during research. In‑person Spanish interviews with non‑English‑speaking women shaped the content, structure, and language needs, while user testing clarified how students, teachers, volunteers, and donors actually navigated information.
A clear information architecture was designed to guide all four audiences without confusion, supported by intuitive user flows and a bilingual language switcher for accessibility. A donation system was implemented to streamline contributions, and all images were optimized to keep the site fast and reliable. Together, these solutions created an inclusive, easy‑to‑use platform that finally gave the organization a professional digital presence aligned with its mission.
Deliverables:
In‑person Spanish interviews with non‑English‑speaking women.
Full website design and development. Donation system setup & integration.
User research & testing sessions & bilingual language switcher implementation.
Website content strategy with SEO/AEO copy in mind, and donation page design & setup.
Audience analysis for students, teachers, volunteers, and donors.
Image and video optimization and performance improvements.
Links
Kawi - Brand Identity & Guidelines
Challenge: KAWI needed a complete brand identity and product design system for a shampoo and conditioner line aimed at low to middle‑income women - an audience that wants something fresh, feminine, and trustworthy without the intimidating cues of luxury beauty brands.
The challenge was to create a visual language that felt stylish but still accessible, while highlighting KAWI’s signature fruit‑and‑flower fragrances in a way that made the products instantly recognizable. A key part of this was developing a practical color‑coded cap system, giving each scent its own distinct hue so shoppers could quickly spot their favorite variant on the shelf.
The project required designing everything from bottle labels and packaging to typography, color palette, iconography, billboards, posters, bags, business cards, and pens, etc.
Deliverables:
Full bottle label and packaging design system for shampoo and conditioner.
Brand usage guidelines for consistency across all touchpoints.
Color‑coded cap system for scent recognition and improved user experience,
Billboard and outdoor advertising concepts: Posters, flyers, and print materials.
Complete brand identity: logo, typography, and color palette.
Branded bags, business cards, and stationery, including pens and small-format items.
